The large crowd in front of Collective Status told me that something important was going on. There was a DJ mixing in the window, but that’s not unusual during SXSW, so there had to be more to it, and as it turned out, there was. The diminutive DJ was DJ Baby Chino, a Las Vegas-based entertainer who has been billed “The World’s Youngest DJ.” He’s certainly the youngest I’ve ever seen, and has skills beyond some grown folks.
When I walked out of Collective Status, I was surprised to find myself in the middle of what appeared to be a protest rally. It proved to be a mock demonstration as an advertising gimmick for a tech company at SXSW Interactive. One of the protest signs read, “It’s About Content.”