SXSW Day 4: Enjoying A Mocha at TOMS Roasting Company @tomscoffeeID @TOMS


TOMS began life as a shoe company, making a modified kind of Argentinian shoe for the North American market, and giving a pair of shoes to needy kids abroad for every pair purchased. This “one for one” business model proved popular, and in 2011, the company expanded to eyewear, making eye care and glasses available to the needy. Now, they have expanded again into coffee, with beans imported from Rwanda, Guatemala, Peru and Malawi, making clean, pure water available in developing countries for every pound of beans purchased. The TOMS Roasting Company shop on South Congress Avenue had been closed on Wednesday, but fortunately, on Thursday it was open, and although the line was long, it moved rapidly. Not all the menu items were available, but I was able to try a latte, which was delicious. As it was South By Southwest, a live band was playing on the back patio.

TOMS Store and Cafe
1401 South Congress Ave
Austin, TX 78704
(512) 350-2115
http://www.toms.com

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