Celebrating the Launch of Royal Records in South Memphis

Royal Records Launch Block Party / Google Photos

In 1958, record store owner Joe Coughi of Poplar Tunes in Memphis decided to start a record label, and he named it Hi Records, with the name taken from the last two letters of his name. Purchasing the Royal Theater on South Lauderdale, he converted it into a recording studio (Jim Stewart would do the same thing a year later with the nearby Capitol Theater on McLemore Avenue in forming Stax Records), and began recording country and rockabilly records. When Ruben Cherry and Celia Hodge’s Home of the Blues family of labels collapsed in 1962, producer Willie Mitchell was briefly without a musical home, but he soon ended up producing for Coughi at the Royal Studios, which he eventually purchased. Hi Records soon moved from recording rockabilly and country to recording blues, soul and gospel, particularly the work of such greats as Al Green, O.V. Wright, Don Bryant, Ann Peebles, Otis Clay and Syl Johnson. The Hi label was eventually sold to Al Bennett in California, but the Royal Studios continued under Willie Mitchell. As Stax collapsed and the Memphis recording industry with it, Royal continued on, and today, under Willie Mitchell’s son Boo, has become a world-famous institution. So it was only fitting that Royal Sound Studios should celebrate with a block party for the surrounding South Memphis neighborhood on the street now called Willie Mitchell Boulevard, and all the more so as Boo Mitchell announces to the world the launch of Royal Records, a label based out of the venerable Memphis studios. The first act for the fledgling label is a rap duo called Lil Riah and Key Money, both of whom are members of the Mitchell family, and who were the featured performers at the block party. But attendees also enjoyed performances by Memphis veterans Al Kapone and Frayser Boy as well as the Royal Studio Band, and there was plenty of good food from local food trucks, including hand-crafted ice cream pops from the good folks at Mempops. Even Memphis Mayor Jim Strickland came to pay his respects.